Senior manager - demo

Global Public Sector Marketing

I design high-fidelity keynote demos that make technology feel human.

Hello!

With experience creating stage demos for Dreamforce, World Tours, NRF, Zoomtopia, and CES, I specialize in transforming complex capabilities into clear, emotionally resonant stories that are grounded in authentic workflows and technical credibility. My demo work bridges product, engineering, sales, and marketing, helping large organizations showcase the art of the possible with confidence and clarity.

Why pub sec?

I’m energized by the opportunity to return to Salesforce and help Public Sector Marketing tell a bigger, more human story. one rooted in trust, security, and real community impact. Public servants use technology to improve lives, and great demos help them envision what’s possible.

With the right narrative, fidelity, and partnerships, I believe Salesforce Public Sector demos can set a new industry standard in trust, clarity, and inspiration.

My approach to Public sector storytelling

Mission driven storytelling

Every demo begins with a real-world scenario rooted in public service emphasizing people, process, and impact.

Technical truth + Narrative craft

I translate complex architectures and user stories into technically accurate, user-first demos.

High-fidelity demo execution

From story development to prototype design to on-stage readiness; Demos are built for clarity, accuracy, and emotional engagement.

my demo build process

Development

I collaborate with marketers, ux design, product managent, and engineering to confirm product functionality, users, and use-cases for building a story that feels human but also delivers value in its messaging of trust, security, and simplicity.

build

Once the UX is confirmed, I use Axure RP, and recently Figma, to build high-fidelity interactive demos. Building in design applications allows for greater control in live demo presentations but also requires parity with the live product capabilities.

delivery

After the demo is stakeholder-approved and stage-ready, assets can be created. These can include click-through documentation, demo videos, as well as the demo itself to be leveraged by Sales and Marketing post-presentation.

public sector Demo examples

We follow Jennifer Simmons applying for a green housing grant. This includes grant search, application, and management post-submisson.

Grant Management

We follow a licensing manager through the approval of a daycare license application. This includes inspection, status updates, and support through the application process.

License Permitting

We follow Paul a caregiver for his father applying for medical assistance. This includes benefits research, application, application management, and agent side application review and approval.

Dreamforce PubSec Keynote ‘22