orbitz loyalty vision

orbitz loyalty vision

This project was to think blue sky about how the Orbitz Loyalty program could
be more rewarding and what that experience might look like.

rough sketches

The beginning sketches are roughed out with a sharpie on post its to capture the major interactions to illustrate.


character establishing

I usually start with sketching out the characters and finalizing their look/design to start the project.

the story

This experience takes our character through building up their rewards points and saving them for a family vacation.

final deliverable

Final documentation including the proposed journey map for the user.