for sale by owner checkout

for sale by owner checkout

This was a redesign of the checkout experience to increase upsells and streamline the process.

Role: UX Designer
Customer: Home owners that want to sell on their own
Challenge: How do we increase add-on engagement to improve a customer's package experience?


 

the challenge

This project was a redesign of the checkout experience that looked dated and did not surface additional products so customers could easily view them.

 

 

prototype

Checkout was cleaned up and redesigned with a modern and consistent look. The additional products were also surfaced in a way that benefit the customers with products they may not have found with the previous design.

 

 

documentation

The documentation covers the current design and its challenges along with the recommended redesign based on some basic UX best practices.