orbitz credit card application
A redesign of the credit card application experience.
Role: UX Designer
Customer: Travel consumers and loyalty rewards members
Challenge: How can we make a more seamless experience and minimize interruption in the checkout flow?
the challenge
This project was to solve the issue of customers abandoning the credit card application in checkout. There were issues of the customer being presented with a modal and being required to sign in to the site in order to apply.
the solution
To solve the problem we discussed integrating the sign in or register experience into the credit card form to make the task appear less time consuming for the customer that is booking travel. This also gave us the opportunity to update the credit card application and create a branded design that gains customer trust with their sensitive information.
prototype
The prototype was used to present the new design as well as accommodate our usability study.
documentation
The documentation covers the current design and its challenges along with the recommended redesign based on the user testing that was conducted.
